Grown, but never done growing.
Born and raised in Pacifica, California, with most of my family hailing from San Francisco, I'm a proud Bay Area native (go Niners/Dubs/Giants!). I traded one beach town for another when I attended UCSB, immersed myself in the flip-flop life, studied Communication, and honed my mixed tape and CD burning skills. These days, I'm living in Oakland with my husband (also a Gaucho) and two teenagers, who love to remind me I'm from the 1900s, but keep me in tune with all the latest pop culture buzz. I still love sharing music, now in the form of playlists. There's nothing like a road trip with great music or the energy of a live show. You can also find me sipping tea as I solve NY Times word games, taking walks while learning something new from a podcast, meditating, and attempting to cook vegetarian food.
Roots in story. Eyes on what's next.
With 18+ years of copy experience and 9 years of managing a team, I love the challenge of finding the soul of a brand's voice, turning it up, and releasing it out into the world. I adhere to the four C's of copy: creative, clear, consistent, and concise. The real magic happens when creative concepts meet strategy, and I'm all about making that come to life. I may be seasoned, but I'm most inspired by trying something new. I love mentoring other writers, and equally enjoy being a contributor. With me, you'll get an experienced approach that's always fresh, a collaborative spirit, a calming presence, and the best of vibes. Ready for copy that stops the scroll, sparks action, and might just make you feel something? Let's create something legendary together.
Tell me about it.
I'm always looking for new stories to tell.
Let's connect.
(415) 298-3829